AI Workflow Automation for Singapore SMEs
Paddly.ai helps SMEs automate the manual work that quietly slows the business down — email, WhatsApp, spreadsheets, CRM updates, reports, seller support, and admin ops. Start with a free discovery call or a paid workflow audit before any build.
How it works
Live scoping pathDiscovery call
We check fit and decide whether you need an audit, fixed build, or monthly support.
Build & go live
Scoped workflows include error handling, alerts, and runbooks.
Ongoing partnership
Monthly reviews, continuous improvements, and dedicated support every step of the way.
Demo workflow
AI seller ops your buyers can understand.
A concrete demo for B2B seller teams: capture seller requests, classify intent, draft responses from approved docs, route urgent cases, and keep a review trail.
n8n workflow orchestration
OpenClaw agent review loops
Knowledge-base answers
CRM and Slack handoffs
Interactive planner
Check fit before you book a call.
Use this to estimate whether your workflow is likely to be an audit, fixed build, or custom project. Final pricing still depends on access, rules, data quality, and acceptance criteria.
Package recommender
Scope risk check
Starter Automation Build
From SGD $3,500
This looks like a contained first workflow if the business rules and tool access are clear.
Recovered capacity estimate
Simple time-value model
Weekly
5.0h
Monthly
21.6h
Value/month
$758
This is recovered capacity, not guaranteed savings. Use it to decide whether a workflow is worth scoping.
For procurement requirements, data cleanup, custom APIs, or 3+ workflows, start with the paid audit.
Send workflow contextYour data stays on your systems.
We connect to your existing tools via official APIs. No data is copied to our infrastructure. Your workflows, your data, your control.
Transparent pricing
Simple monthly plans
No hidden fees, no long-term lock-in. Month-to-month with 30 days notice to change or cancel.
Starter
Best for SMEs automating their first 1–2 workflows.
- 1–2 automated workflows
- Monthly review call
- Error handling & alerts included
- Runbook documentation
- Email support
Growth
For growing teams that need more coverage and faster iteration.
- Up to 5 automated workflows
- Weekly check-in call
- Error handling & alerts included
- Runbook documentation
- Priority Slack support
- Quarterly automation review
Scale
For teams that need broader support, a larger backlog, and regular improvement cycles.
- Scoped monthly improvement backlog
- Regular support (Slack + calls)
- Error handling & alerts included
- Full runbook documentation
- Weekly or ad-hoc check-ins
- Custom integrations & API work scoped separately
- Quarterly strategy review
What we automate
Common workflows we tackle
If your team is copy-pasting between apps, chasing approvals, or losing leads in WhatsApp threads, we can scope a practical automation path.
Lead intake & routing
Capture leads from WhatsApp, web forms, or email. Route to the right person with context.
Quote & invoice generation
Auto-generate quotes from templates, send for approval, and create invoices on sign-off.
Follow-up sequences
Trigger reminders for unpaid invoices, stale leads, or pending approvals.
Approval workflows
Multi-step approvals for purchases, leave, or expenses—with audit trails.
Data sync & reconciliation
Keep your CRM, accounting, and spreadsheets in sync without copy-paste.
Reporting & alerts
Daily/weekly summaries and threshold alerts sent to Slack or email.
Customer onboarding
Automate welcome emails, document requests, and checklist tracking.
Inventory & stock alerts
Low-stock notifications and reorder triggers based on thresholds.
Who this is for
A good fit if you have…
We work best with Singapore SMEs that have a clear workflow owner and operational pain that can be measured in time or errors saved.
Seller support teams
Inbound seller questions across WhatsApp, web forms, and email that need triage, drafted answers, and routing.
Admin-heavy SMEs
Operations teams stuck in spreadsheets, manual data entry, and approval chasing across multiple apps.
Lead follow-up workflows
Leads landing in WhatsApp, forms, or email that need timed follow-ups, owner assignment, and CRM updates.
Invoice and document processing
Vendor invoices, POs, onboarding documents, and contracts that need extraction, matching, and review.
Reporting workflows
Daily, weekly, or monthly reports pulled from CRM, helpdesk, and accounting tools — delivered to Slack or email.
WhatsApp, email, and spreadsheet operations
High-volume conversations and structured data flowing between WhatsApp Business, Gmail/Outlook, and Sheets/Excel.
Not a fit
We will not be the right partner if…
We say no early when we cannot deliver value. These engagements are outside our scope:
AI research projects
Pure research, novel model architectures, or experimental work without a defined operational outcome.
Model training from scratch
We use existing LLM APIs and proven automation tools. We do not train foundation models for clients.
Grant or subsidy administration
Subsidy applications, eligibility checks, and claim submissions are not included in standard scope. They require separate pricing, scoping, and written agreement.
Unclear ownership or no workflow owner
Without a single accountable sponsor who can make decisions and provide context, builds stall and value is hard to measure.
Tool-agnostic
We work with your stack
No forcing you onto a specific platform. We use whatever tools make sense for your situation — Zapier, Make, n8n, or something else entirely.
Services
How I can help
Fixed-scope engagements with clear deliverables. Start with an Audit, then scale up. Or go deeper with the OpsFlow monthly retainer — monitoring, fixes, and scoped monthly improvements included.
Workflow Audit
We map your current processes, identify bottlenecks, and build a prioritised roadmap of automation opportunities ranked by impact.
- Current-state process documentation
- Time and effort analysis per workflow
- Prioritised automation opportunities
- Tool recommendations for your stack
Start here if you want clarity before committing to a build.
Workflow Implementation
We build and deploy 1–3 production-ready automations with proper error handling, monitoring, and documentation your team can maintain.
- Production-ready automated workflows
- Error handling and retry logic
- Alerts for failures (Slack, email, or your preference)
- Runbook for each workflow
Connected Systems
We design and build a central hub that connects your tools—replacing spreadsheet chaos with a system your team can actually use.
- Data model design and setup
- Central database or no-code hub
- Automated data flows between your tools
- Views, dashboards, and permissions
OpsFlow Retainer
MonthlyWant ongoing automation support? OpsFlow covers monitoring, fixes, and scoped monthly improvements from SGD $1,500/month.
Ongoing Support
OptionalMonitoring, maintenance, and continuous improvement. We keep your automations healthy and evolve them as your needs change.
Examples
Sample workflows. Practical estimates.
See sample before-and-after scenarios for the kinds of workflows we can scope and build.
View sample scenariosestimated
Freight & Logistics
estimated
F&B Distribution
estimated
Retail
Why partner with us
Ongoing value, not one-off projects
We measure success in hours saved, errors reduced, and workflows that keep running — month after month.
Tool-agnostic
We work with your existing stack—Zapier, Make, n8n, Google, Microsoft, Slack, HubSpot, and more. No forcing you onto a specific platform.
No vendor lock-in
We prefer open tools where possible, and structure handover so you own your workflows and data.
Transparent costs
No per-seat surprises or hidden fees. You know what you are paying for upfront.
Full visibility
Workflows are documented with runbooks so your team can understand how they work.
Standards
Reliability by default
Every automation includes error handling, alerting, and documentation. These are not optional extras.
Error handling built in
Every automation handles failures gracefully. Retries, fallbacks, and dead-letter queues are standard.
Alerting from day one
Slack, email, or SMS alerts when something breaks. You know before your customers do.
Runbooks included
Step-by-step guides for common issues. Your team can troubleshoot without us.
Observability built in
Logs, execution history, and metrics. See what ran, when, and whether it succeeded.
What our clients say
We are currently working with our first Singapore SME partners. Testimonials will be published here as we grow.
E-commerce founder
Retail
Operations Manager
Professional Services
Business Owner
F&B
FAQs
Common questions
If your question is not listed here, reach out and we will answer directly.
Who do you work with?+
Founder-led SMEs and small teams drowning in manual ops—WhatsApp chaos, spreadsheet workflows, email follow-ups. We work best with a single accountable sponsor who can make decisions.
What tools do you work with?+
We are tool-agnostic. Zapier, Make, n8n, Pabbly, Google Workspace, Microsoft 365, Slack, HubSpot, Salesforce, Airtable, Notion—we work with what you have and recommend what fits your needs and budget.
How do we start?+
Most clients start with a Workflow Audit to map processes and prioritise. Then we move into Implementation or a Connected Systems build depending on scope.
What about integrations with our existing tools?+
Most automation platforms connect to hundreds of apps out of the box. For anything custom, we can build API integrations or webhooks to connect your specific tools.
What about ongoing maintenance?+
We hand over with documentation and runbooks. If you want ongoing support, we offer monitoring, fixes, and quarterly reviews to keep things running smoothly.
Are you Singapore-based?+
Yes. We are in Singapore and work within SG and regional timezones.
Book a discovery call
Let's map your automation opportunities.
Tell us about your workflows. We will reply with the right next step: discovery, paid audit, fixed build, or custom scope.